Archive for the 'Social Media' Category

Writer’s Block

Arrrgh! So I have total writer’s (blogger’s?!) block! Although I always have a raft of ideas and topics knocking around the sidelines I generally find that I have to be in the right mood to write about certain topics. But for the last fortnight my mood has failed me on all fronts and I have been totally uninspired; god only knows why! I’ve sat here, netbook on lap and New Post page open in WordPress, at least three times now. I’ve tried writing on my BlackBerry on my commute too… But all to no avail. How can you write when you don’t feel empassioned about something?!

So here I am now – empassioned about writer’s block because I am sooo frustrated by it! So frustrated in fact that earlier today I googled it to try and find inspiration. And actually I found loads… So much good stuff that I wanted to share it! So here’s my top three finds which I am hoping will have me back on track in the next few days…

I’m sure I’m not the only person who has ever come up blank for a blog topic, but for anyone who knows me, I’m usually rather difficult to shut up, so this is unfamiliar territory for me!  Regardless, I am still here and I have not abandoned my blog… So please don’t forget me! :)

Social Media Holiday?

So my sister flew off to China the other week. We’re not really sure if/when she’ll be back as she hopes to stay a couple years and lots can happen in that time! (I’m thinking rich Chinese husbands here…)

China’s a beautiful country: I’ve had the pleasure of visiting a couple of times and it’s a truly amazing place so I can totally see the attraction. But China is also a bit of a black hole in terms of the internet and social media: No Facebook; no YouTube; no Wikipedia; sometimes access to blogs and Twitter, depending on the mood of the powers that be… To me, that makes it heaven on earth and hell on earth all at the same time! On one hand a beautiful, developing country steeped with a rich and fascinating history; and on the other hand lots of stuff I love banned

So my sister’s relocation had already got me thinking, but then I caught up with a friend last week too, and he got me thinking about it even more! He has just returned back from a self-imposed three month social media break. I was surprised – he seems to have survived unscathed (though it’s plausible he’s covering some deeper wounds…!) and all the better for it! So with my sister, my friend, China, and lots of recent talk on Twitter about social media stalking, I can’t help but wonder whether we shouldn’t all take a break from time to time. Take a chance to re-connect with the people and world around us! And  maybe it shouldn’t just be a social media holiday either – maybe it should be a break from technology in general. Smart phones, netbooks and laptops make everyone overly accessible these days. When do we really and truly turn off? I imagine some people do… People with more self-discipline than me… Maybe people with more money to burn or more commitments to keep… 

But I have no wish to stop my social media activity altogether. A lot of people don’t understand it (Mr J included) but it adds another dimension to my professional/personal development, my work life and my social life. When I started out it was more about networking, but as I’ve come to meet more and more people, and learn more and more new things, it’s benefitted me a lot on a work level too. We’ve had job opportunities, the chance to market ourselves more (for free, I might add!) plus I’ve learned so much about business, marketing, recruitment, and so on, and (I think) I’m able to bring a lot more to the table professionally as a result.

Though I personally think there’s a big future in social media, I know it’s not for everyone – the lines between my work life and personal life have never been so blurred as they are now. It’s a grey area made up of many different shades. And not just because of the relationships I’ve forged but also through the 24/7 access that it engenders: Be it helping a client with something on Twitter at 7am; emailing a student on the weekend; or responding to an amusing comment from a contact during work hours. Social media is such a blend of work and personal that I don’t really switch off from anything at all any more, but I’m kinda OK with that.

But social media is an integral part of my life and turning off from it would be difficult. Mr J and I naturally plan to holiday in China at some point during my sister’s stay, but it won’t just be a tourist holiday for me; it’ll be a social media holiday too! But maybe it’ll do me good. Maybe I need one. In fact, maybe we all do from time to time…

Facebook 180

So you may or may not have read the Facebook post I wrote last year. It basically says bugger off and don’t ask to be my Facebook friend unless you’ve known me since we were, like, five (or something to that effect). Well, as some of you will know, I don’t really stick to that any more. 

The irony of the post is that, after I wrote it, several people I only know off twitter (who I’d not met) decided to add me as a friend. I made one exception. Then two. Then three. Then I needed a whole new Twitter privacy setting. Then I gave up any hope of keeping Facebook as a purely personal place and figured I might as well whore myself about anywhere and everywhere and befriend anyone. 

I’ll be honest though – I begrudge it a little (though it’s my own fault) and I reserve the right to rearrange my account at any time. In many ways I’m torn about my feelings towards Facebook. I like having my own private place where I can hang out with my friends and say dumb stuff. I already publicly say (slightly less) dumb stuff on Twitter, so it’s not like there isn’t already a medium to connect with me on that level. But on the other hand, it was nice to be able to tag people in pics after TRU London last week and it’s fun to connect more informally with those who remain fairly formal on Twitter.

So, for now, I’m available – not in all my glory, but in a carefully limited view of my glory – to add as a friend on Facebook. Do with me what you will…

More Un- Stuff!

Photo courtesy of Tristan Greaves

So you’re all up to speed on my TRU Source experience now, I trust! And so to days two and three! In case you missed them I have a selection of decent photos here, and some rubbishy mobile ones here. Or they’re on Facebook too.

My first taste of an unconference was TRU London I in November of last year. It was totally different to TRU London II in many respects. For a start, I think the venue has a big impact on the feel of an event: TRU I was in a massive atrium-style room in the Barclays Building at Canary Wharf, and had little pods where the tracks were held. The pods were too small really and the acoustics for anything non-pod were pretty abominable so I think Bill and Geoff were right to change venues. TwitJobSearch provided the Soho venue this time, but having the rooms so far apart did make it feel a little less joined up though, IMO. I didn’t always know what was going on where and, if you got a bit bored or fancied a change, then it wasn’t quite so easy to sneak off elsewhere, as office security was fairly tight! I did, however, feel the big room was very conducive to networking. There were plenty of seats, a Twitter Fountain of #trulondon tweets, refreshments and so on.

Track-wise, I also felt that things were a lot more interactive this time. At TRU I it felt to me as though it was mostly the track leaders doing the talking, but at TRU II there was a lot more interaction and opinion sharing, which was really nice.

I attended a variety of (official) tracks including:

  • The Candidate Experience
  • The Future of Recruitment
  • Recruiting Communities
  • Employee Vs Employer Branding
  • Sourcing
  • Social Media Circus

As well as some more unofficial ones including:

  • The Unattending Track (a personal favourite!)
  • The Pub Track

And I also attended an HR Happy Hour radio show with Steve Boese and met a ridiculous number of wonderful people from the UK and overseas - some of whom were new to me and some of whom were familiar in name and avatar if nothing else! To me, while the learning and sharing of ideas is obviously key, a big part of this kind of events is about the networking and that is one area in which TRU London II delivered 100%!

The organisation wasn’t perfect on day one, but by day two it felt as though things had been ironed out. I actually much preferred day two for a variety of reasons – for a start it felt more relaxed, there were less people so it was a bit less chaotic, and it just felt more… well… unconferency! I also won a Flip Video Camera from Jobsite which increased my seratonin levels somewhat! :)

So it was a busy few days, all in all, and there’s too much content to talk about for one blog post, so once I’ve assimilated everything and tried some new ideas out I’ll report back on my learning from my three days of TRU events. In the meantime though, there’s a few little thank you messages I’d like to pass on:

Thank you…

  • To Bill Boorman and Geoff Web for organising the event;
  • To Jobsite for my Flip Cam;
  • To Peter Gold for sharing (IMO) the most excellent ideas, all of which I intend to use;
  • To Matt Alder and Sara Headworth for the never ending and highly amusing soundbites at the Unattending Track;
  • To my twitter buddy Mervyn Dinnen for keeping me in a constant supply of lattes, smoothies and diet cokes, despite receiving not one drink in return! (Next time it’s on me – promise!)
  • To everyone who RT’d my copious tweets;
  • To all my non-recruitment Twitter followers who didn’t unfollow me!

See you next time! :)

Riverbanks Clinic and Using Bloggers for Product Reviews

So a couple of weeks ago Nikki Pilkington tweeted that she was looking for female, British bloggers to test and review some skincare products. I think that using bloggers to review and promote products / services is a fab idea and was up for the challenge! The idea is that you give away free samples of your product / service to people in your target market who blog. In return, they provide an honest review, links to your site and so on. The hope is that it will create a buzz, improve search engine rankings, give honest feedback from your target audience, and so on.

Now I don’t know who coined this idea, but the biggest campaign of this type that I’ve heard of personally is the Fiesta Movement. Ford basically picked 100 “Agents” to take ownership of their (not yet launched) Fiesta fox six months in exchange for their sharing their experiences (good and bad) on various social media sites. I’ve no idea what impact, if any, it has / will have on sales, but it certainly created some hype!

The biggest argument against this kind of marketing is that it’s risky and your product / service might get negative reviews, but anyone who’s tested and believes in their product shouldn’t have too much to worry about, plus it offers valuable feedback about any problems that might exist and helps you to better understand your potential target audience. Having studied Psychology (many moons ago), another aspect to consider is whether reviewers may be more inclined to be positive about the product / service because they’re, well, free! But I’m not sure I buy into that in most instances. Obviously receiving a Ford Fiesta for six months is one thing, but for most products / services you’re not talking about a huge incentive and I think that most people who partake will be honest and genuinely interested.

So onto my review…

The Review:

I was asked to undertake this trial by Nikki Pilkington for Riverbanks Clinic and agreed to partake because I’m a slave to the big name brands when it comes to skincare and cosmetics and it’s something that really interests me.

I was sent six sachets of Priori skincare goodies from Riverbanks, which were as follows:

  • Gentle Facial Cleanser
  • Perfection Facial Gel
  • Invigorating Face and Body Scrub
  • Smoothing Eye Serum
  • Hand & Body Revitalizing Lotion
  • Barrier Repair Complex

You can purchase them at the Riverbanks Clinic Store if you so desire.

My initial reaction was that the sachets looked smart, high-end and good quality. I thought initially that one sachet of this size for each product would probably not be enough to give a very honest review on but, it has to be said, the contents of each sachet was plenty generous and I actually got a pretty good feel of the products even from one use.

Though it was clear which part of the body everything was for, it wasn’t clear whether there was any particular order in which I should use things so, with the facial products, I went for scrub; cleanser; facial gel; repair complex and then eye serum.  

As mentioned earlier, I’m a bit of a slave to skincare products. I have pretty combination skin (oily T-zone and very dry cheeks) and used to be a Clarins devotee until a couple of years ago when I randomly developed rosacea. These days I use Liz Earle’s Cleanse & Polish with a regular and heavy slathering of SBC’s water-based Collagen Gel, which is about the only moisturiser in the history of the world that manages to keep my cheeks moisturised without giving me a vile, shiny T-zone. I’d say, from looking at the website, these products were a little bit above the price range of what I’d usually purchase, but not far off. They’d certainly be something I’d consider if I really liked them.

The Products:

I tried the Hand and Body Revitalizing Lotion first. I have to be honest; I was not very enamoured with the smell: It was slightly bitter and had an alcoholic scent to it. The texture was divine though – very silky. It glided onto my skin and was absorbed quickly without leaving a sticky or oily residue. In fact, a bit later on when I washed my hands, they still felt wonderful afterwards – powdery smooth, almost. So a VERY nice hand and body lotion… Apart from the smell!

Onto the Invigorating Face and Body Scrub. Now I’m cautious of anything that says it’s for face AND body… I’m used to having different products for each… But I concede that this could just me being brainwashed so I remained open-minded! In all honesty though, I did think it was perhaps a little harsh for my face. I mean, it was fine – I didn’t feel as though the whole top layer of skin had been taken off or anything. In fact, it did feel very clean and exfoliated afterwards, however it was a bit harsh in the application. Too grainy, if you will, though I also put a bit on my arm and it felt fine for that. The scent of this one was still nothing special, but much better than the hand lotion. A little citrusy and very inoffensive. So great for bodies but not totally sure about facial application…

The Gentle Facial Cleanser was back to the horrible smell (sadly) but also back to the divine silky texture of the hand lotion. My skin almost felt as though it didn’t need a moisturiser after using it and, with my skin, that’s really saying something! But oh the smell..!

The Perfection Facial Gel was the first sachet I really wasn’t keen on at all. Back to the alcoholic smell and, while it was fairly silky, it was just too alcoholic for my skin. It made my face tingle for ages afterwards and, when I got it on a (little) spot, it downright stung. And for a product that’s meant to be for problem/breakout skin, that just seems a bit crazy to me! It seemed to be lacking the luxuriousness of the other products and I ultimately washed it off.

The Barrier Repair Complex was really nice. The smell, again, while not as yummy as what I’ve come to expect from high-end products, was much better and we were back to the deliciously silky texture that just melted into my skin and left it feeling oh so moisturised. This stuff even made my hands feel divine just from rubbing it into my face. Really, really nice!

The Smoothing Eye Serum felt lovely to put on and had that delicious silky texture again, but it did make my eyes tingle which I was a bit wary of. It didn’t have the alcoholic smell at all and felt very light and delicate to touch, but I’m not sure… I don’t like stuff that makes my skin tingle! It did, however, do an absolutely sterling job of tightening the skin around my eyes and reducing the early morning puffiness though, so top marks for actual performance. Eye creams usually have very little affect on my eyes and this was really quite noticeable!

Summary:

On the whole, I was reasonably impressed with the products but the smell really let them down for me. And I have to say, I disliked it enough that it was a deal breaker in most cases and would put me off buying them. The best way I can describe it is like that P20 once-a-day suntan lotion stuff: An amazing product but you want to be wearing a nose plug while you’re applying it! The silky texture of most of the creams was unsurpassed though and felt so luxurious. If it weren’t for the smell, I would consider buying the hand/body lotion and the cleanser, but as they are I just couldn’t face that smell every day, sadly. I also really liked the eye serum but I’d want to find out a bit more about it before purchasing because, as I say, it did make my eyes tingle and I’m not really sure whether that’s a good or bad thing!

Vlog Vlog Vlogging!

For anyone who doesn’t know – vlogging is blogging but in video form instead of written form!

I have a love-hate relationship with vlogging. On the one hand it’s such a great way to get a message across but on the other hand, if you don’t really like seeing yourself on video, then recording one can be an epic exercise! And I think you’ve either got it or you haven’t – you either come across well or you just look phenomenally uncomfortable! Personally I’ve always felt that I fall into the latter category. I have a lot of nervous energy, have a tendency to look away from the camera, and say “umm” a phenomenal amount, regardless of whether or not I know what I’m trying to say!

Anyway, Bill Boorman has been running the 2010 video edition of #HRCarnival with really quite a phenomenal number of entries! HR professionals and recruiters from all over the world (me included!) have sent in their messages and predictions for the new year and it’s been totally inspiring; both to see people in the flesh and to hear people’s thoughts for the year.

Despite my misgivings about my ability to vlog, I appear to have somehow won a Recruiting Animal Award (AKA the #Ammys) for Best Bill Boorman Video 2009! How chuffed am I! Thank you Animal!

But I’m still not convinced that vlogging is for me. The funny thing is, it’s one of those things that’s just so easy to do! At work we sometimes talk about making videos and it always gets voted down because the consensus is that, if we make one, we should only do it professionally. But I don’t really agree with that any more. Anyone can make a half decent video with a webcam or video camera and a plain background. No it won’t be totally professional and perfectly lit, but it does make it a lot cheaper and more accessible! And with the likes of YouTube and Vimeo it’s not difficult to get them out there in the public space either these days!

So maybe I’ll try some more vlogs and maybe I won’t. But I’ve great respect for those who do it well and I believe it’s something that everyone should try – even if it’s just a couple of times!

HELP! What do you do with your blog over Christmas?

So first of all I’d like to take this opportunity to say MERRY CHRISTMAS to you and yours! I hope you enjoy the holidays, stay safe, and get to spend lots of time with your family and friends!

I’m still super-new to all this, so this is my first Christmas as a blogger! But I find myself in a bit of a quandary: What are you meant to do with your blog over the holidays?

I’ve broken up from work now until 4th January and, while I’ll no doubt be tweeting my way through the holidays, I imagine my tweets will be about rather more inane things than usual (if that’s at all possible!) and a lot more sporadic. So what’s standard protocol amongst bloggers and what do YOU do?

As far as I can see I have three options:

  1. Leave it alone for a fortnight and begin again as normal in the new year
  2. Post as normal and to my usual schedule
  3. Post some sporadic festive stuff as and when I’m inspired

I don’t even know whether anyone will read my posts over the holidays – after all, it’s a time for family, friends and celebrating.

So what do you think? All ideas are welcome!

That Facebook Thing

Now I love Facebook; there’s not many days I don’t log on. Facebook is my life in pictures; it’s silly, inane comments that only my friends and family get; it’s me at my rawest: No facade, no show, just me. If you’re my Facebook friend and I’m having a bad day, then you’ll probably hear about it in rather passionate prose… But you know what; I don’t have very many Facebook friends! I won’t befriend anyone I haven’t met, anyone I don’t like, or anyone I think there’s even a remote chance I might work with. And anyone I do befriend gets immediately labelled with one of three privacy levels. It’s not that there’s anything remotely dodgy on there – maybe the odd drunken SingStar photo, or a choice expletive, but nothing condemning. My Mum and Dad are both on there after all! But I don’t want every man and his dog seeing pictures of my life, friends and family! That’s private stuff!

I appreciate that some people use Facebook for recruitment and business. Some with success too… but for me, Facebook is the personal social media tool of choice. LinkedIn is for business; Twitter is for a mix of business, personal branding and pleasure; and Facebook is purely personal. I don’t mind being advertised to on there but pretty please, with cherries and cream, don’t ask me to be your friend if you’re not actually my friend!

I’m totally intrigued about how other people use Facebook though. So many people I know have hundreds of ‘friends’! To what end? And if you use it for business and pleasure then how do you keep the two separate? Do you have separate accounts, a raft of different privacy settings, or do you just keep it clean and not overly personal?

Please share your experiences; I would love to hear them!

Social Media: From Online to Offline

I have been busy, busy, busy this week! Now I’m back working 5 days a week it’s a real change of pace. It’s actually a bit alarming how quickly you get used to enjoying a 4 day weekend… [Note to self: Challenge for the new year is to get Mr J into a top notch job so that I can laze around more and he can keep me in the manner to which I’ve always wanted to become accustomed!] So anyway, my social media play time has fallen by the wayside somewhat and I’ve really missed it. But actually not quite so much as I thought I would, because so many of the people I talk to on social media are now people I talk to in ‘real life’ too!

In the last seven days I’ve spoken to @LisaScales, @AndyHeadworth and @AlanWhitford on the phone and to @RadicalRecruit on Skype. I’ve had dinner with @MervynDinnen and @LaraNewman, and tomorrow I’m meeting @ClareWildman for after work drinkies. Who needs social media, eh?! Not one of these relationships would be in effect without social media. Well, without Twitter, to be precise!

Maybe I’m preaching to the choir here, but social media is really only the beginning. So far I’ve met at least 24 people from my personal Twittersphere, and frankly I need to work harder to increase that number because it’s a bit lame all things considered! Seriously though, there’s only so much you can convey in 140 characters or with the written word and if you truly want your relationships to flourish then you need to take it offline, into the real world and onto the next level. Yes, social media is a fantastic start and, sadly, I may never get to meet a lot of my favourite Tweeps in person due to geographic barriers, so in that respect is still an amazing tool, but even so… There are plenty of people we can and should meet. There are people in all our networks who we’ve never met but who live within a stones throw.

Now obviously you have to be a bit cautious about meeting anyone from off the internet. Though the prospect of being ‘groomed’ at 20-, 30-, 40-something is actually marginally flattering, personal safety comes first! But we’re all adults and we can all use our common sense. There are local tweetups and events happening all the time and this can be a perfect setting for a first meeting, not to mention providing the opportunity to meet a whole host of other people you might not have connected with otherwise!

@LaraNewman was the first person I’d met on Twitter who I met offline. We went ice skating together and had a lovely afternoon! Mr J thought she was probably an axe murderer or, failing that, some sort of swinger who was touting for new recruits. Of course, she was neither of those things (I suspect he was slightly disappointed about the latter!) but we met in a public place and Mr J demanded I leave a report with him listing everything I knew about her, just in case I never returned home. To be honest, I’ve never (yet!) had any doubts about my meetings with people on Twitter. Most people reveal a whole host of information about themselves on both Twitter and LinkedIn and are known by at least one other person in my network, so short of it being a very large and organised axe murdering ring, the odds are good that they’re not a psychopath. I’d be far more reticent to meet anyone who wasn’t pre-vetted though and you do have to use your common sense.

Meeting someone in person can really only benefit a relationship. These are people you regularly talk to anyway and who you already know you have something in common with. So have a flick through some of your favourite social media contacts and see who you can meet for a coffee in person! So long as you’re sensible, the absolute worst that can happen is that you have a miserable hour and have nothing much to say to one another, so you’ve really nothing to lose!

Google Wave CVs?

My personal description of Google Wave: A bit like Facebook messaging in that you can follow the conversation from the top down and embed photos, videos and links. The difference is that it’s in real-time and you can also attach documents, gadgets, maps and so on. You can also add and remove people from the wave as it goes along, make it public or private, and people can contribute and edit as they see fit.

Clearly it’s a lot more advanced than that, but you get the idea! If you’re not on Wave* or don’t know much about it and would like the official spiel then you can find it here.

So anyway, I’ve been lucky enough to score an invite thanks to @MikeOwcarz and have been messing about with it for about a month now. So far I’ve found it all a bit overrated: I can totally see the collaborative benefits, but for me personally it serves no real purpose at this moment in time. In fact, I can’t say that I’ve really used it for anything more than instant messaging until the other day when I thought I’d have a look at some of the public waves. This was inspired by a tweet by @andyheadworth explaining the joys of public searches. To do a public search, type “with:public” and your search term in the Google Wave search bar and see what comes up. I, for one, hadn’t even realised that public waves existed so I had a rather excited half hour seeing what I could find!

Well in all honestly there wasn’t an awful lot of public waves that I could be bothered to follow (lets be fair though; this is a new tool still in Preview stage), but I did see a rather inspired use of a wave as a CV. I’m not going to try and link to it because a) I don’t know if it’s possible, b) anyone without Wave won’t be able to see it and c) well, there isn’t a c) but everyone knows a good argument should have at least three points to it. Anyway, it’s called “CV: Scott Bradley” for those who want to search and have a look. It’s not amazing, but it did get me thinking about how well Wave could be used as a tool in this respect.

I think dear old Scott has used his wave quite nicely on the whole. He’s attached his CV, written a nice little paragraph about his situation and has embedded a location map. The bit I don’t understand is that he’s then also copied and pasted his CV into the body of the wave which surely defeats the object, but there you go! Scott got me thinking though; this could be a great tool for job seekers when (if?) it goes more mainstream. Depending on your career, you could make a whole online portfolio with video, work samples and links to your websites and/or social media pages. People could provide feedback, ask questions and get in touch quickly and easily. I appreciate you can probably do this on a website with a bit of IT know-how, but this is a very useable and accessible format for those not in the know and, as one of Google’s little gems, it will surely be beautifully searchable!

Now I’m not overly technically minded so it’s possible I’m being totally obtuse here. Perhaps putting your details on a public wave opens you up to all sorts of ID or intelligence theft, or maybe it opens you up to abusive remarks and other such horrors, but it’s a nice idea and I take my hat off to Scott for being one of the first people (that I can find, anyway) to use it in such a creative way.

Public CVs and portfolios might not be for every person or profession but it did make me think about where the future of CVs could be headed.

———————————————–

Note: If you want to make one of your waves public then you need to include public@a.googlewave.com as a participant. This is easier said than done because when you type in the email address Wave tells you there’s no account for this email address. Instead, you have to go to ‘Manage Contacts’ and add a new contact from there. ‘Public’ will then appear in your contacts and you can add it from there.

* I still have a couple of spare Google Wave invites so, if you haven’t been able to get one yet, talk to me on Twitter and I’ll happily oblige on a first come, first served basis.

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About Me

Over eight years’ recruitment, HR and sales experience in the private sector. For the last four and a half years I have worked in the construction industry, specialising in the recruitment and co-ordination of quantity surveyors.

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